New forms of media publishing

In this 21st century with the advanced of technology, people do not only get to read news, magazines and books in print form but they get to read it in web form as well, such as e-Newspaper, e-Magazine and e-Book. The advanced of technology have changed how people seek for information and provide advantages for political campaign in United States to gain the support. However, the new trend of political campaign uses the advantage of technology to share goals, views and ideas in order to create relationships with the society.

As an example, we can see that the election of the new President of the United States, Barack Obama uses the social media sites such as Youtube, Facebook, and MySpace to reach out to the demographic groups. Supporter will be able to view videos, post comment and have discussion. This enables them to have the power to control the message they want to see on the web.

Figure 1: Barack Obama's Youtube site

(Source: www.downloadsquad.com)

Figure 2: Barack Obama's Facebook site

(Source: http://www.boncherry.com/)

Figure 3: Barack Obama's MySpace site

(Source: http://www.hiringtheinternet.com/)

According to Nielsen (1997), the internet is a place where people interact with one another which maximizes user’s initiative and empowerment. The internet has become a new trend of communication tool in the era today where people have the freedom of speech to express their views.

References:

Nielsen, J 1997, How Users Read on the Web, Jakob Nielsen’s Alertbox, retrieved 13 November 2009, http://www.useit.com/alertbox/9710a.html